7+ years of shipping 0→1 products, at the intersection of design, strategy and business.

Challenge

Traditional betting platforms had no social layer and high transactional friction.

Solution

Designed social feed, wallet flows, and onboarding end-to-end for a community-driven peer-to-peer betting experience.

Challenge

Users didn’t trust Kuda as a primary bank — poor statement visibility and a complex developer dashboard limited growth.

Solution

Redesigned bank statement UX, rebuilt Open API developer dashboard end-to-end, optimised retail mobile flows.

Challenge

CBN crypto ban pulled Bundle from Nigerian app stores, halting growth for 541,311 users overnight.

Solution

Led end-to-end design of the Bundle Web App and P2P fiat payment system, enabling access in restricted markets and global expansion ahead of the Binance acquisition.

Challenge

KSA expansion stalled — sign-ups rising but engagement declining. Booking flow buried pricing, killing conversions.

Solution

Applied Hick's Law to redesign booking page, ran A/B experiments, redesigned billing, swap, and invoice flows end-to-end.

Challenge

Enterprise clients needed senior design embedded fast — no time for long discovery cycles.

Solution

Embedded directly with clients including Tempo (Roadmunk), leading rapid prototyping from whiteboard to high-fidelity demos, bridging product, engineering, and data science.

Challenge

An ambitious vision for connecting help-givers and help-seekers — with no product definition, roadmap, or operating model to build from.

Solution

Defined the 0→1 roadmap and revenue projections using Lean UX, architected the full information architecture and user flows, and established match-systems, automated moderation policies, and seasonal optimization frameworks for high-volume traffic.